In the modern web, securing the communication between a client (like a browser) and a server is crucial. Every time you visit a website with "HTTPS" in the URL, encryption is happening behind the scenes. But how does this encryption process actually work? In this blog, we'll break down the encryption process step by step, focusing on the TLS/SSL handshake , which is the protocol used to establish a secure connection. We'll also include a flow diagram to make it easier to understand! What is TLS/SSL? Transport Layer Security (TLS) and its predecessor Secure Sockets Layer (SSL) are protocols that provide encryption between a client and a server. They ensure that any data transmitted between the two parties remains confidential and cannot be intercepted or tampered with by third parties. Here’s how the process works: Step-by-Step: How Encryption Happens Between Client and Server 1. Client Hello The encryption process begins when the client (typically a web browser) wa
The advertisement domain is a complex and dynamic ecosystem that involves various technologies and platforms working together to deliver ads to users in a targeted and efficient manner. The primary goal is to connect advertisers with their target audience, increasing brand visibility, user engagement, and revenue generation. In this blog, we will delve into the different components of the advertisement ecosystem, key concepts like programmatic advertising and real-time bidding (RTB), and provide a practical example to illustrate how it all works. Key Components of the Advertisement Domain The advertisement domain broadly consists of the following components: Advertisers : These are brands or companies that want to promote their products or services through advertisements. They set up ad campaigns targeting specific user segments. Publishers : These are websites, mobile apps, or digital platforms that display ads to users. Publishers monetize their content by selling ad space to advert